Spotlight on AI Archives

Creating MyMarComm Posts with ChatGPT

A conceptual illustration featuring gears, cloud icons, chat bubbles, and digital interfaces, symbolizing technology and communication.

Creating MyMarComm Posts with ChatGPT Project Description This small initiative was intended to see if ChatGPT could successfully create Wharton CMS content, complete with Page Builder shortcodes, that could be inserted into MyMarComm - a Wharton CMS site - with no further edits needed. Objectives To see if chatgpt can…Read More

Using AI to Optimize the WEMBA Email Strategy

A vibrant and dynamic digital art piece featuring a central glowing core surrounded by geometric shapes, molecular structures, and rays of light, representing connectivity and technology.

Boosting Engagement: Using AI to Optimize the WEMBA Email Strategy Project Description The Marketing Technology team partnered with the Content and Creative team in MarComm to develop a new email drip campaign for Wharton’s MBA Program for Executives (WEMBA). Using insights from the previous year’s campaigns, the teams identified the…Read More