Overview This project focuses on developing a comprehensive strategy for tracking and reporting the impact of earned media. The goal is to shift the focus from comparative metrics against peer institutions to a framework that emphasizes metrics reflecting Wharton’s unique narrative and brand positioning. The new strategy will identify key…Read More Strategic Media Measurement and Impact Tracking
Overview This project focuses on developing a comprehensive strategy for tracking and reporting the impact of earned media. The goal is to shift the focus from comparative metrics against peer institutions to a framework that emphasizes metrics reflecting Wharton’s unique narrative and brand positioning. The new strategy will identify key…Read More