MarTech Archives

Creating a Comprehensive Speech Library and GPT for Dean James

Overview This project focuses on creating a comprehensive catalog of Dean James’ past speeches and transcripts, including personal and professional anecdotes, to support future speechwriting and enhance narrative consistency. The catalog will serve as a quick-reference library, enabling the team to respond to speechwriting needs on a short turnaround while…Read More

Establishing a ‘Parking Lot’ for New Ideas Using Slack and ClickUp

Overview This project aims to create a centralized "Parking Lot" space for capturing and organizing new ideas, leveraging tools like Slack, Google Docs, and ClickUp. By streamlining idea submission and tracking, the initiative seeks to encourage innovation while ensuring all ideas are documented and accessible for review and prioritization. The…Read More

Launching Events HQ 2.0 and School-Wide Calendar Integration

This project focuses on launching Events HQ 2.0, a new web-based platform designed to streamline event management and enhance accessibility through a centralized, school-wide calendar.…Read More

Defining Collaboration: Swim Lanes Proposal for MarComm and WCIT

Overview This project focuses on developing a "Swim Lanes" proposal to clearly define roles and responsibilities between the Marketing Communications (MarComm) team and the Wharton Computing and Information Technology (WCIT) department. The initiative aims to enhance collaboration, streamline workflows, and eliminate redundancies, ensuring more effective project execution across teams. Key…Read More

Expanding KatW Reach on Apple and Google News Apps

Overview This project focuses on integrating Knowledge at Wharton (KatW) content into the Apple and Google News apps to broaden reach and enhance accessibility for users. By customizing KatW articles for these platforms, the initiative aims to increase engagement while maintaining alignment with Wharton’s content strategy. Media Relations and Content…Read More

Establishing Efficient AI Project Tracking on MyMarcomm

This project focuses on tracking AI-related initiatives by establishing a dedicated space within MyMarcomm to manage and monitor progress. The initiative aims to provide streamlined access to AI project information while ensuring that updates and new additions are efficiently managed.…Read More

Enhancing Knowledge at Wharton’s Web Layout for AI Projects

This project involves updating the Knowledge at Wharton (KatW) website with new web layout additions to feature AI-related projects. The initiative supports the broader “AI-ification” effort by creating a dedicated space to highlight cutting-edge AI research, tools, and related content, ensuring seamless access and engagement for the audience.…Read More