Content & Creative

Overview This project focuses on developing a content strategy for digital screens in **Jon M. Huntsman Hall (JMHH)**. The initiative will ensure that the digital screens serve as an effective communication tool, aligning with Wharton’s strategic goals and enhancing campus engagement through dynamic and relevant content. Key activities include launching…Read More

Overview This project focuses on reimagining the **Wharton Stories** platform to integrate multimedia and interactive features, enhancing engagement and storytelling capabilities. The initiative aims to provide a modernized experience for users, reflecting Wharton’s leadership in innovation and thought leadership through dynamic and immersive content. Key activities include collaborating with a…Read More

Overview This project focuses on developing a **holistic podcast strategy** for **Knowledge at Wharton (KatW)** and Wharton to align with broader institutional goals, enhance thought leadership, and expand audience engagement. The strategy will include the creation of a podcast publishing calendar and the launch of a podcast-specific newsletter to strengthen…Read More

Overview This project involves developing and launching **topic-specific newsletters** for **Knowledge at Wharton (KatW)** to better target and engage specific audience segments. The initiative aims to reinforce Wharton’s leadership in business education by delivering curated content tailored to audience interests, strengthening connections with key stakeholders. Key activities include identifying topics…Read More

Overview This project focuses on establishing a comprehensive process for creating and launching special reports on **Knowledge at Wharton (KatW)**. The initiative aims to highlight Wharton’s thought leadership by offering in-depth insights aligned with the School’s strategic priorities. Special reports will provide high-value content that engages audiences and reinforces Wharton’s…Read More

Overview This project aims to establish a comprehensive benchmarking framework for **Knowledge at Wharton (KatW)** to evaluate competitors, define key performance indicators (KPIs), and position the platform as a strategic value-add for Wharton’s revenue-driving departments. By tracking performance metrics and comparing KatW with peer institutions and thought leadership platforms, the…Read More

Overview This project focuses on leading and implementing **Futureproof: Conversations on Leading Change**, a biannual event series where Dean Erika James engages with top executives to discuss leadership strategies for navigating large-scale change. The series aims to solidify Wharton’s role as a thought leader by providing actionable insights for managing…Read More